Celebrating a successful introduction with the launch of NBA '07 on the PLAYSTATION 3, Sony Computer Entertainment America's San Diego Studio introduced a next-generation basketball experience that delivered smooth, ultra-realistic basketball action. For the first time in any console sports title, NBA '07 incorporated true 1080p high definition at 60 frames per second (fps) to provide detailed, lifelike graphics and the most engaging gameplay available. This year, NBA '08 continues to improve on this next-gen hoops formula by further pushing the graphical envelope as well as adding a host of new features and innovative gameplay functionality.

To complement the fast-paced basketball action, NBA '08 introduces an all-new progression system where players earn skill and experience rewards that can be used to thoroughly customize player appearance and play styles. With an upgraded control system from last year that utilizes broader SIXAXIS functionality, gamers can engage in all-new and comprehensive gameplay movement on and off the ball. Also for this year, character models are updated with new animations, more dynamic movement, and new skin textures to give them a more realistic look. Additionally, the user interface has been significantly revamped to incorporate a retro NBA look and feel -- from the menus down to the loading screens. To submerse gamers in a true basketball atmosphere, NBA '08 introduces for the first time a comprehensive and in-depth audio commentary with top broadcast talent. With a fully reworked user interface, revamped character models and environments, and a robust online system with player profiles and quick play options, NBA '08 is set to push the envelope for NBA action and bring an unparalleled basketball experience to the PS3.